Understanding emotions and managing them, is important for business and abundance generation, as they are a source of energy. Emotions also serve as source of information, allowing individuals to understand their needs and provide guidance for decision making.

I wanted for some time to write about emotions. They are a fascinating and complex topic, which took me a long time to comprehend and which can be understood from many different angles. Today I will talk about emotions as source of energy and emotions as a source of information.

Emotions as a source of energy

The first thing you may wonder is: what do emotions have to do with generating abundance, business or flow of money? Well, actually quite a lot. Everything that we do in this life, every action that we undertake requires energy. Furthermore, the amount of energy required for an action is related to the desired outcome. For example, to walk up 10 floors by foot requires (everything else equal) more energy than to walk up 2 floors in the same building, the same car requires more energy to drive 200km than 50km, a company requires more energy to do a physical mailing campaign to 50,000 customers than to do it to 500. Applying the same principle, to generate revenues of USD 100 million, requires again (and assuming everything else is equal) more energy than to generate USD 5 million.

We talked in previous articles about the metaphysical concept of applying energy as one of the main drivers of reality creation. Large multinational companies can generate much larger revenues than a single entrepreneur or a small company because they can manage and apply far larger amounts of energy. In fact, the amount of energy that an individual or an organization can manage is a limitation on the amount of revenues that it can generate. And where is this energy coming from? Companies can obtain energy through the efforts of its employees, paid contractors and suppliers but also through emotions.

Emotions are actually one of the biggest sources of energy that we as human beings can tap into and can manage. They are a very powerful source of energy. A sports team receives energy during a game from its cheering supporters from the emotions the supporters generate. In a similar way, companies obtain energy from its customer emotions through advertising that appeals for an emotional response or an emotional brand association.  

The other main sources of energy for a company (the efforts of its employees, contractors and suppliers) are linked to a company’s size and budget. On the other hand, the amount of energy sourced from emotions is mainly determined by the company’s capability to manage energy. For this reason, understanding this source of energy, what emotions are, how to tap into them and manage them becomes very relevant for business and abundance generation.

Emotions as a source of information

Emotions are also a source of information. We normally differentiate between positive (e.g. happiness) and negative emotions (e.g. anger), based on our society’s judgement whether an emotion is good or bad. A more appropriate terminology, would be to differentiate between pleasant and unpleasant emotions, which describes the type of feelings and sensations linked to an emotion. But emotions are neither good or bad; they all have a function. Even the unpleasant ones.

And what is such function? Their first function is as source of information to the person who is feeling or experimenting such emotion. Feeling an emotion can be compared to an electric cable. When electric current is flowing through cable A, a specific emotion activates. When current is flowing through cable B, a different emotion activates. The emotion is signalling that electric current is flowing through a particular cable. And by doing so, the emotion is providing us an information.

And which information is it giving us? Well, first is the type of emotion (pleasant or unpleasant) that we are feeling, then the signal that the button that activates the electric current for that particular emotion has been pushed, and third what triggered or pushed the button.

Unpleasant emotions give us the signal that we have a need that is not being satisfied. Each unpleasant emotion is related to a specific need not being addressed. So, for example fears, indicate the need for safety or security (the type of safety depends on the type of fear), while feeling nervous indicates the need for calm. Understanding and addressing the relevant need deactivates the unpleasant emotion (i.e. the button that activates the current is switched off).

During my life I have experienced financial fears. These fears were nothing else than the fear of lacking resources. They indicated the need for financial safety. I have felt them at times when my financial safety was endangered (for example the loss of a job), but also at times where objectively my financial safety was ok, but where I perceived it to be in danger.  The emotion did not evaluate whether the need for financial safety was triggered by a perception or it was a real one. It just indicated that the need was there.

A similar process takes place with pleasant emotions. They signal that we are taking care of our needs very thoroughly. And again, each pleasant emotion related to a specific need being fulfilled. In this way, our emotions are telling us which needs in our lives we are addressing well and which ones not. This inner information constitutes a very valuable guidance for our decision making.

I will leave it here for today. With the knowledge that emotions are a source of energy for businesses and individuals and how they provide us with information, you have reached a first layer of understanding.